Sense + Soul | Brand Identity, Social Media Design

The destination for spiritual development and support through energetic practices, Sense + Soul Co. aims to holistically fill a gap in the market by providing education and growth within psychic mediumship development, psychic and tarot consultation and energy healing.

Project developed in tandem with Studio Wednesday

The brief was to develop a brand that appeals to professional women seeking advice for the future, change in their lives, and development in their spiritual journey.

The brand should offer an uplifting feeling while seeing light and shadow, acknowledging the watery depths of the unconscious and at the same time feeling serene and safe. It should highlight one's connection to their soul, spirit, and community.

Sense + Soul Co.’s brand identity has been designed to feel serene, uplifting, and nurturing. Light and shadow, fluidity and symmetry, space and detail — the duality of these visual elements reflects your audience’s deep connection with the duality of the body and soul, and of the physical and spiritual worlds.

The logo symbol captures that sense of enlightenment people experience as they find clarity through working with sense + soul co., symbolized by the rays of light pointing outward.

With colors inspired by the depths of the ocean and the light that hits the shore, Sense + Soul Co.’s palette will lend its audience a feeling of serenity and calmness as they come face to face with the brand.

The gradient effect intends to communicate the harmony that exists among nature and within oneself as they go through a healing journey.

As a brand that supports its audience through spiritual development and energy healing education, it’s important that people recognize how Sense + Soul Co. treats them with utmost care and compassion, and this is what the brand identity intends to achieve.