The Health Concept | Brand Identity, Web Design, Social

This wellness branding project is for a community and coaching brand dedicated to empowering conscious women to live fulfilling and satisfying lives of well-being. At its core, the brand believes in fostering more goodness in this world, and they do so by demystifying well-being and encouraging individuals to take that first step towards self-care.

To intention is to create space where women can embark on a wellness journey where they can freely learn, grow, and connect with others on the same path.

To create an atmosphere of warmth, positive energy, and care, the identity revolves around the use visual elements that communicate a well-rounded approach to self-care. This is done by means of using color tones inspired by nature to signify growth and nourishment, to having an elevated yet interesting font that encourages others to embrace where they are in their journey, to completing the look with authentic photography reflective of the people the brand intends to serve.

Overall, the look and feel of the brand instills a sense of vibrance and that feels like a breath of fresh air, transforming the brand into a space where women can come to recharge and recenter themselves.