Allureé | Brand Identity, Collateral Design

Allureé is committed to uplifting the modern woman’s well-being through high-quality, natural, and sustainable sleepwear designed to promote better sleep and bring about an overall better disposition. Their heart lies in enhancing women’s morning and night routines as they wear comfort and confidence at the same time.

With the lack of variety in the sleepwear market, women tend to struggle with looking for sleepwear that reflects their own personal style. The goal is to curate the Allureé brand experience to make women feel confident, attractive, and comfortable in their own skin by being able to fully express themselves with their personal style even indoors.

Inspired by a woman’s captivating allure, the brand identity is meant to exude sophistication, timelessness, and elegance - translated into stylish elements that seek to make women feel empowered to treat themselves to something that makes them feel fully attuned to their femininity.