Goal:

The goal of this project was to create a complete online presence for a women's massage service, including branding, logo design, web design, web development, and business cards, to effectively attract and engage clients.

Problem:

The challenge was to develop a cohesive brand identity that resonates with the target audience while creating a user-friendly website that showcases the services and promotes client bookings.

Solution:

I designed a visually appealing brand identity that reflects the calming and nurturing nature of the massage services. The website features an elegant layout with soothing colors and imagery, making it inviting for potential clients. I ensured the website is easy to navigate and optimized for mobile devices, with clear calls to action for booking appointments.

Process:

Conducted a consultation with the client to understand their vision, services, and target audience.

Developed a logo and branding materials that capture the essence of the massage services.

Designed wireframes and visual mockups in Figma, focusing on aesthetics and user experience.

Built the website in Webflow and creating custom GSAP animations.

Created business cards that align with the brand identity and provided a physical marketing tool for the client.

Results/Impact:

The final website and branding materials were well-received by the client, providing them with a professional online presence. The website effectively attracts new clients, with an increase in bookings reported shortly after launch.