Goal:

The goal of this project was to create a website that captures the essence of the designer chair brand while offering a seamless and engaging user experience. The design needed to reflect the premium nature of the brand and resonate with its target audience.

Problem:

The challenge was to effectively communicate the brand’s unique qualities—such as craftsmanship and design innovation—through a visually appealing and functional website, while ensuring that the user experience was intuitive and simple.

Solution:

I developed a website that balances aesthetics with usability. The design focused on high-quality imagery and minimalistic layouts to emphasize the chairs’ design features. Strategic use of color and typography was employed to align with the brand identity. The website also incorporated smooth navigation to allow users to explore the product range effortlessly.

Process:

Conducted research on the brand, its competitors, and the target market to understand design preferences.

Created wireframes and visual mockups using Figma to present initial concepts.

Developed an engaging and visually compelling homepage that highlighted the chairs with high-quality images and concise product descriptions.

Focused on user experience by ensuring easy navigation, clear calls to action.

Results/Impact:

The final design effectively showcased the brand’s core values, leading to positive feedback from both the client and users. The website helped elevate the brand’s image and contributed to increased user engagement.