Goal:

The goal of this project was to design a complete website, including branding and logo, for Hilde van Vugt, a freelance yoga instructor. The site needed to reflect her personal style and services while offering an inviting, serene user experience.

Problem:

The challenge was to create a cohesive brand identity that communicated Hilde’s yoga expertise and philosophy while ensuring the website was user-friendly and accessible to her target audience.

Solution:

I developed a full website with integrated branding and a custom logo that captures Hilde's calming and professional approach to yoga. The website features a minimalist design with soothing colors and natural imagery to create a relaxing atmosphere. Clear navigation and an intuitive layout allow visitors to easily find information about her classes and services.

Process:

Conducted an in-depth discussion with Hilde to understand her services, personal style, and target audience.

Developed logo concepts and brand guidelines that align with the calming nature of yoga.

Designed wireframes and visual mockups in Figma, focusing on simplicity, clarity, and aesthetics.

Built a fully responsive website, ensuring seamless navigation and an easy-to-use booking system.

Collected client feedback and iterated on the design to ensure it perfectly reflected her vision.

Results/Impact:

The website and branding received positive feedback from Hilde, and users found the site easy to navigate and book yoga sessions. The cohesive brand identity helped Hilde establish a professional online presence, contributing to increased client engagement.

Customer Review:

"Amazing design, a perfect reflection of my services."

Final website URL: