Brand Kit and Content Development for Digital Brand

Hired by digital content brand specializing in downloadable content and templates interested in starting a brand with no existing following and no social media platforms. The client came to the table with a solid vision of what they wanted the brand to be and was able to talk me through their needs and expectations so we could customize a brand kit and package that fit those needs without having to spend time reworking the things that they had already prepared.

After logo design and brand asset design was complete, I began working on the style guide and that's when the client approached me to request my help with polishing the product. They had taken on a sizable amount of work and were struggling with both prioritizing that workload and meeting the deadlines that they had set for themselves. I was able to sit down with the client and work through the 400 pages of templates to identify which items needed to be prioritized in order for them to get a version of their product out on launch day, then helped them to create a system for managing the rest of the work without burning themselves out.

In this Brand Package I created three social media accounts, three weeks of planned content, a logo set, a color palette and type set, a style guide, and a maintenance guide for the client.