Brand Kit and Content Development for Digital Brand

Anna Cox

Brand Designer
Brand Strategist
Shopify Designer
Adobe Photoshop
Canva
Shopify

Hired by digital content brand specializing in downloadable content and templates interested in starting a brand with no existing following and no social media platforms. The client came to the table with a solid vision of what they wanted the brand to be and was able to talk me through their needs and expectations so we could customize a brand kit and package that fit those needs without having to spend time reworking the things that they had already prepared.

After logo design and brand asset design was complete, I began working on the style guide and that's when the client approached me to request my help with polishing the product. They had taken on a sizable amount of work and were struggling with both prioritizing that workload and meeting the deadlines that they had set for themselves. I was able to sit down with the client and work through the 400 pages of templates to identify which items needed to be prioritized in order for them to get a version of their product out on launch day, then helped them to create a system for managing the rest of the work without burning themselves out.

In this Brand Package I created three social media accounts, three weeks of planned content, a logo set, a color palette and type set, a style guide, and a maintenance guide for the client.

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