As the designer, I collaborated with Sven, to develop the Incented.co website using Framer for the website and Spline for specific interactive animations. Below is a detailed overview of the development process.
Objective: Create an engaging and user-friendly website for Incented.co that highlights its unique features and benefits.
Target Audience: Potential users interested in decentralized incentivization and coordination platforms.
Key Features: Transparent funding, community engagement tools, and selective privacy for contributors.
Design Process with Framer
Wireframing and Prototyping:
Initial Sketches: Created basic wireframes to visualize the layout and user flow.
Framer Integration: Imported these sketches into Framer to start building interactive prototypes. This allowed for early testing of navigation and core interactions.
Visual Design:
Color Palette and Typography: Developed a consistent visual identity that aligns with Incented.co's brand.
Component Library: Built reusable UI components in Framer to ensure design consistency across the site.
Interactive Elements:
Micro-Interactions: Designed subtle animations and transitions to enhance user engagement and feedback.
Component based Interactions: Utilized components to create dynamic interactions such as hover effects, interactions between multiple variants.
Enhancing Interactivity with Spline
Introduction to Spline:
3D Animations: Used Spline to create complex 3D animations that highlight key features of Incented.co, such as its reward system
Integration with Framer: Embedded these animations into the Framer prototype to add an extra layer of interactivity and visual appeal.
Custom Animations:
Interactive Storytelling: Designed animations that tell the story of how Incented.co works, making complex concepts more accessible to users.
Testing and Iteration
User Testing:
Conducted usability tests with client and users to identify areas for improvement.
Gathered feedback on clarity, navigation, and overall engagement.
Iteration and Refinement:
Design Adjustments: Made necessary design changes based on user feedback.
Technical Optimization: Ensured that all interactive elements were optimized for smooth performance across different devices and browsers.
Launch and Deployment
Final Prototype Review:
Conducted a final review with Sven to ensure all requirements were met and the design aligned with expectations.
Deployment:
Ensured that all interactive elements and animations were preserved during the development process.
Conclusion
The development of Incented.co with Framer and Spline resulted in a highly interactive and engaging website that effectively communicates the platform's unique value proposition. The combination of Framer's prototyping capabilities and Spline's animation tools allowed for a seamless and immersive user experience.