90+ pages of responsive e-commerce website, iOs, and Android mobile apps, with design system assets and components

Responsive Ecommerce Website, Mobile Apps

Talentvis from July 2022 — March 2023

Background

PERKS by Talentvis is an incentive program and employee-centric e-commerce platform developed by Talentvis, aimed at reaching professionals and connecting them with industry brands. The program focuses on enhancing the holistic professional well-being of its members. With the goal of becoming Southeast Asia's largest employee-centric e-commerce platform, PERKS aims to provide a comprehensive range of benefits and rewards to professionals.

My Roles

UI/UX Designer: Responsible for leading the redesign efforts, creating wireframes, and visual designs, as well as conducting user testing and iteration.

Project Scope

Time Frame: 8 months

Project Scale: Designing responsive e-commerce website, iOs, and Android mobile apps, with design system assets and components

Tools: Figma( Files and Prototype), Teams (Collaboration)

Action

There are also challenges that arise during this project development, few of them are:

Building a robust brand partnership network: Establishing partnerships with industry brands to offer a diverse range of products and services on the platform.

Ensuring a seamless user experience: Designing intuitive navigation, clear product categorization, and streamlined checkout processes to enhance user satisfaction.

Driving user engagement and adoption: Developing effective marketing strategies to attract and retain users, as well as incentivizing member participation and referrals.

Managing the transaction flow within merchants' shops, including product stocks, pricing, and promotions, while ensuring seamless operations and a positive user experience.

Scaling the platform: Designing a scalable infrastructure that can handle increasing user registrations, transactions, and data management as the platform grows.

Solutions

Building a robust brand partnership network:

Ensuring a seamless user experience:

Driving user engagement and adoption:

Managing the transaction flow within merchants' shops:

Scaling the platform:

Impact and Conclusion

As a UI/UX Designer involved in the development of PERKS by Talentvis, the project has the potential to bring significant impact and positive outcomes to the user experience and overall success of the platform. By focusing on creating a seamless and intuitive interface, the impact of the UI/UX design can be summarized as follows:

Firstly, the enhanced user experience will contribute to increased user engagement and adoption of PERKS. Through intuitive navigation, clear product categorization, and streamlined transaction flows, the UI/UX design aims to provide a user-friendly platform that facilitates effortless exploration and shopping. This will result in higher user satisfaction, encouraging users to regularly engage with the platform and make use of the offered benefits and rewards.

Secondly, the UI/UX design will play a crucial role in strengthening the brand image and credibility of PERKS. By designing visually appealing and consistent brand elements, such as logos, typography, and color schemes, the platform will establish a strong visual identity that resonates with users. A cohesive and well-designed interface will instill trust, professionalism, and a sense of exclusivity, further enhancing the overall perception of PERKS by its users.

Lastly, as a UI/UX Designer, continuous iteration and improvement will be vital in responding to user feedback and aligning with emerging design trends. By staying up-to-date with evolving user needs and preferences, the UI/UX design can adapt and evolve over time, ensuring that PERKS remains relevant and competitive in the ever-changing e-commerce landscape. This iterative approach will help create a platform that consistently delivers an exceptional user experience.

In conclusion, as a UI/UX Designer working on PERKS by Talentvis, the impact of the project lies in the creation of a

seamless and visually appealing user interface that enhances user engagement, strengthens brand perception, and enables continuous improvement.

By designing a user-centric experience, PERKS aims to provide a platform that stands out in Southeast Asia's e-commerce industry and delivers lasting value to its users.