Blinky Luxe is a cosmetic brand based in Australia. They wanted to develop a brand identity that could fit the eyelash products they were developing. In the initial phase, the main task was to create a logo and subsequent color palettes that could adhere to the nature of the brand. Once the brand guidelines were fixed we moved to the next phase which focused on creating a packaging and bottle design for the product that will adapt to the brand identity.

The packaging design has a skin color with a light typographic treatment. The logo was a perfect match for that color tone and stood unique from other competitors. The design strategy was to give out a luxurious and sophisticated feel to the bottles and boxes. The boxes were also designed to match the aesthetics of the bottle design. The bottles looked elegant with the subtle treatment of the logo.

The eyelash in the logo is also used as an aesthetic element to create a unique look for the packaging. The colors that were selected for the packaging were used consistently on the website and social media.