This was a personal identity project for Kornelija Anele, a professional analog photographer based in Germany. She wanted a feminine and sophisticated identity that represented the nature of the work that she was creating. Kornelija focused mainly on black and white photographs and occasionally had subtle colors in her work.

The logo represents the monograms “K” and “A” composed with a feminine element. I felt from the beginning that grey was a color that represented her style of work and the analogs she was developing. Her analog photography was really surreal with a minimalistic approach. The written brief that we created really helped to create a unique style.

The subtle nature of the logo was adapted to all the print collaterals. Grey was the primary color and the shades of black were used as supporting colors. The logo worked well on black and white surfaces.