The task was to create a visual identity system for a Parent and Child mental health clinic. The design system should create an adaptable and healthy environment for both adults and children. The goal of the design was to evoke a sense of security and well-being for all the patients visiting the clinic.

This is a project where visual elements are really important. The user group mainly consists of Parents and Children who are seeking mental health. I wanted the design to be adaptable and welcoming so that the patients would be really comfortable while handing out their Business Cards. The main guidelines that I considered while doing the logo were:

A lot of Clinics use Brain, Nerves, and other medical elements in their logo, but those elements might be distressing for kids and anxious people. I wanted the design to be casual and stress-free.

The user group mainly consists of Parents and children, so I wanted the logo to express that bond in order to create a calm, soothing, and friendly atmosphere. This bond itself is the main concept of the logo. The logo is made with simple geometric shapes making it memorable and easily recognizable.