True Biology is a cosmetic and skincare brand based in London. They create real formulas from natural ingredients. They wanted their brand to show a clean, natural, and fresh look. The target audience was mostly women between 25 - 50. They also wanted their product to look more luxurious and upscale.

The concept of the logo is derived from the monogram of the logo which is letters T & B. After mind mapping and studying other competitors in the market it was evident that most of the designs were literal and organic with a lot of similarities. The logo mark represents an abstract flower representing the natural and feminine character of the brand. In order to make it unique and different an abstract and geometrical approach was taken so that it stands out from the rest of the products. The final design is Elegant, Upmarket, and Sleek.