Linkedin Content Strategist | Thought Leadership
Sarah Hayford
Challenge:
The challenge was to create engaging LinkedIn content that would:
Showcase expertise and insights;
Attract and engage students and young professionals;
Position the business as an inclusive and forward-thinking organisation;
Drive meaningful conversations around diversity in real estate and leadership.
Approach:
I developed a comprehensive LinkedIn content strategy that included:
Personal Storytelling: Crafting posts that shared the journey and experiences of the founder, making them relatable to her target audience.
Thought-Provoking Content: Creating posts that addressed current issues in the industry, encouraging engagement and discussion.
Diverse Content Formats: Utilising various content types, including long-form articles, short posts, and podcast promotions to maintain audience interest.
Strategic Timing: Posting content that aligned with current events and industry trends to maximise relevance and engagement.
Execution:
Thought Leadership Posts:
Developed posts discussing the challenges faced by graduates entering the job market, showcasing the founder's understanding of her audience's needs.
Created content addressing diversity and inclusion in the workplace, positioning the founder as an advocate for change.
Personal Branding:
Crafted posts highlighting the founder's unique career path, emphasising her ability to create opportunities through writing and initiative.
3.Timely Responses:
Created a thoughtful response to a sensitive political situation, demonstrating commitment to inclusivity and social awareness.
Results:
Increased Engagement: Posts consistently generated discussions, with followers sharing their own experiences and insights.
Expanded Reach: The company's following grew, attracting a diverse community of students, graduates, and young professionals as well as potential clients.
Enhanced Reputation: The founder and their company becoming recognised as voices for diversity and inclusion in the real estate and built environment sectors.
Community Building: The content strategy fostered a sense of community among followers, positioning the business as a safe and inclusive space for aspiring professionals.
