Newsletter Content Writing & Design | The Land Collective

With extensive experience in writing and designing newsletters, I focus on creating content that not only shares information but also educates and inspires readers. I've successfully applied this approach to various industries, including non-profits, careers, talent acquisition, real estate, and community management.

Some of my notable projects include:

1. Impact Champs: A newsletter and community for non-profit and social impact leaders - learning how to build and leverage corporate partnerships.

2. Beyond the Skyline: An employer-focused newsletter offering insights and strategies for early talent acquisition and diversity, equity, and inclusion. By addressing current industry challenges, the newsletter provides actionable tips to improve recruitment practices.

In creating these newsletters, I follow a structured process:

Designing a Template: I establish a visually appealing and functional layout that complements the content and resonates with the target audience.

Content Creation: I develop engaging and informative content, ensuring they are well-researched and aligned with the newsletter's theme and objectives.

Performance Monitoring: I closely track key metrics, such as open rates (52-56%) and click-through rates (14-18%), to measure reader engagement and continuously refine my approach.

Through my expertise in content writing and design, I craft newsletters that create the opportunities to learn, personal grow, and better business practices. By sharing experiences and expertise, I aim to inspire readers and contribute to the improvement of their respective fields.