Sarah Hayford
With extensive experience in writing and designing newsletters, I focus on creating content that not only shares information but also educates and inspires readers. I've successfully applied this approach to various industries, including non-profits, careers, talent acquisition, real estate, and community management.
Some of my notable projects include:
1. Impact Champs
2. Beyond the Skyline
In creating these newsletters, I follow a structured process:
Designing a Template: I establish a visually appealing and functional layout that complements the content and resonates with the target audience.
Content Creation: I develop engaging and informative content, ensuring they are well-researched and aligned with the newsletter's theme and objectives.
Performance Monitoring: I closely track key metrics, such as open rates (52-56%) and click-through rates (14-18%), to measure reader engagement and continuously refine my approach.
Through my expertise in content writing and design, I craft newsletters that create the opportunities to learn, personal grow, and better business practices. By sharing experiences and expertise, I aim to inspire readers and contribute to the improvement of their respective fields.