Multimedia Broadcast Project

Ariani Anwar

Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator

The brief

Sekedar is a multimedia platform catering to the interests of young individuals, where they can share their content across various digital platforms, including social media and YouTube. The platform's primary objective is to provide a space for young creators to express themselves and connect with like-minded individuals. By offering a diverse range of content formats, Sekedar aims to foster a sense of community and creativity among its users, ultimately serving as a hub for self-expression and artistic exploration.

Design Process

In designing the visual identity for Sekedar, I drew inspiration from retro aesthetics, which I find particularly captivating. To effectively convey the platform's multimedia nature, I incorporated a television element within the logo, serving as a nod to the diverse range of content formats they offer. The color palette, comprising solid yellow, blue, and red, was carefully selected to evoke a sense of nostalgia and playfulness, reminiscent of the 90s. The incorporation of thicker and thinner lines adds a tactile quality to the design, further emphasizing the retro influence. This deliberate blend of design elements results in a visually striking and memorable visual identity that effectively communicates Sekedar's unique character.

Results

In designing the visual identity for Sekedar, I drew inspiration from the classic retro aesthetic of 1990s video games. The diagonal and straight lines, combined with solid forms such as rectangles and circles, create a visually striking and nostalgic design. To add depth and texture to the image, I incorporated a dots pattern that wraps around the design, creating a sense of complexity and visual interest. Furthermore, the logo effectively showcases the diverse range of multimedia content that Sekedar posts on their platform, including YouTube videos and radio broadcasts. This deliberate blend of design elements results in a visually appealing and memorable visual identity that effectively communicates Sekedar's unique character and multimedia offerings.
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