Summer Land

Ariani Anwar

Brand Designer
Graphic Designer
Illustrator
Adobe After Effects
Adobe Illustrator
Adobe Photoshop

The Brief

The theme of this project is a summer land festival, which is characterized by a serene landscape, refreshing water, and a vibrant cityscape. This design is reminiscent of the festivities that will be celebrated during the event. At this festival, attendees can indulge in a variety of activities, including live music performances, gaming, food festivals, and other exciting experiences that cater to diverse tastes and preferences.

Design Process/Approach

For this project, I conceptualized a design that invites you to join the culinary festival, offering a glimpse into the exciting experiences that await. The concept features a countdown to the event, accompanied by interconnected illustrations that showcase the various attractions and activities that can be expected at the summer lands festival. This design aims to build anticipation and excitement, providing a visual representation of the thrilling experiences that await attendees at the festival.

Results

The blue color scheme of this design embodies the theme of the festival, evoking a sense of clear skies and a successful, vibrant celebration. The illustrations I created depict various activities that attendees can enjoy during the festival, showcasing a range of experiences that cater to diverse tastes and preferences. The illustrations are interconnected, forming a cohesive storyboard that tells a narrative of its own, effectively capturing the essence of the festival and inviting viewers to join in on the fun.
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