Crypto Trading Community Landing Page Design

ExitLiquidity: landing page design for a German crypto trading community

ExitLiquidity is a crypto trading community: 55+ education modules, live signals, smart bots and a private Discord, free to join with a paid upgrade. We designed the landing page over nine rounds between July and October, then the onboarding, the pricing card and the German launch on desktop and mobile.

How we got there Three hero concepts: a live price chart, floating coins and a masked face behind circuit lines. Three color worlds: electric indigo, signal red and monochrome. Monochrome won. A feature list rebuilt as a bento grid with one illustration per tile. Round six turned a course platform into the Syndicate: hooded figures, an all seeing eye and Matrix style rain. Eight versions of the pricing card before it landed on a 0 euro VIP+ plan.

The final page A German hero (“Weniger Show. Mehr echtes Trading.”), three stats under the fold, a two part bento grid, a Discord hub fed by circuit traces, the 0 euro pricing card, an FAQ in the community’s own voice and a footer.

Also designed A two step onboarding (Discord login, then linking a BingX ID), English and German versions, a set of monochrome 3D illustrations, a style system and every section rebuilt for mobile.

What we did Landing page design, design explorations, UX, UI, onboarding, illustration direction, responsive design.