Polar AI Browser Ad Design

Polar is an AI browser that does the work for you, which makes it hard to sell: its best work happens in the background, so a screenshot shows an empty browser. We designed a 12 ad system that sells the finished result instead. Every ad runs on one 4:5 grid and a two line headline rule, setup in ink and payoff in copper. We redrew Polar’s UI at ad scale and staged it in moments operators know, like a video call, a desk or a 3 AM lock screen. The campaign covers four message angles in a light and a dark set, plus an A/B variant to test whether showing the product beats pure mood.

Scope: Ad creative, Art direction, Copywriting, UI rebuilt at ad scale, A/B testing Deliverables: 12 static ads (4:5), light and dark sets, 1 A/B variant