Flashloop Brand Identity Design

Flashloop turns a prompt into a short video for TikTok, Reels and Shorts, no editing skills needed. We designed the brand identity in two runs.

Take 1: the loop mark A geometric mark built from one folded loop on a perspective grid, in two colorways: an orange to magenta gradient with a lowercase wordmark, and a holographic violet with a bolder one. Construction, clearspace, color variants and a first set of brand guidelines.

Take 2: the ghost We started again from a character: a ghost holding a clapperboard. One thick outline, flat fills and two eyes, drawn on a square grid so it works from a billboard down to a 16 pixel favicon.

What take 2 covers Mascot and wordmark (six lockup explorations, Figtree in the final one), construction and clearspace, color variants on orange, white, amber and black, avatar, favicon, app icon, an orange led palette with full tint ramps, Figtree typography and type scale, a sticker style brand voice, brand guidelines and social templates in square, landscape and story formats.

What we did Brand identity, logo design, mascot design, visual identity system, brand guidelines, social media templates.