Shredder: Ski Tracker to Dating App Design

Shredder is a social app for skiers and snowboarders. We worked on it across two eras and many rounds of redesign, from the first logo sketch to a full dating relaunch.

Part one, the pink era. We explored the logo (a snowflake, then an S cut into a mountain), designed Shreddy the mascot and app icon, and wrote the brand guidelines. We then designed four versions of the app. They covered matching, tracking, history, the leaderboard, chat, the social feed and carpool. They also included weather with a custom 3D icon set and showcase cards for sharing a day on the mountain. Around the app we ran four rounds of onboarding and A/B tested the Pro paywall. We also made a sticker pack, the landing page and two sets of App Store screenshots.

Part two, the purple era. We rebranded Shredder in deep violet with a new S bolt icon. We then rebuilt it as a dating-first app for people who live for the mountain. That meant a 14-step dating onboarding (explored, then shipped), home mountain matching, three rounds of Premium paywalls and new App Store art.

142 screens across two eras, plus 25 App Store frames.