I partnered with Jackson Badot, a movement coach and founder of Forging Flow, to transform his deep knowledge of health and wellness into a powerful, consistent, and monetizable personal brand on Instagram. Jackson possessed a wealth of valuable information but was stalled by a lack of brand consistency and a clear strategic roadmap to share it effectively. Our collaboration provided the foundational brand system and crucial accountability he needed to overcome creator inertia, launch with confidence, and begin building a true business.

Client: Forging Flow (Jackson Badot) Industry: Health & Wellness, Social Media Project: Brand Identity, Social Media Kit, and Social Media Consultation Platform: Instagram Tools Used: Figma, Notion Timeline: 4 weeks (Feb–March 2025)

Jackson was frustrated. He knew his expertise in functional movement could help people, but he felt stuck, unable to consistently package his knowledge into compelling social media content. This "analysis paralysis" was preventing him from launching his personal brand on Instagram, a platform he knew was essential for his vision.

He lacked a cohesive visual identity, leading to brand inconsistency and a lack of professional polish.

Without a clear content strategy, he struggled to translate his complex ideas into scannable, engaging posts.

The absence of a system and accountability made it difficult to "pull off the band-aid" and maintain the momentum required for growth.

To achieve this, I executed a multi-faceted strategy that addressed his core challenges head-on. I developed a complete brand identity and provided a full suite of practical tools and strategic frameworks, all supported by consistent, motivating accountability.

Developed a complete Brand Identity, including a logo, color palette, and typography to establish a professional and recognizable look.

Created a strategic Content Pillar Framework that provided endless, on-brand content ideas, giving him clarity and direction.

Designed a reusable Social Media Kit in Figma, with templates for carousels, reels, and stories to ensure visual consistency and streamline content creation.

Implemented weekly Accountability Calls to provide feedback, maintain momentum, and refine the strategy in real-time.

Our approach was built on providing clarity first, then building the tools and momentum. I focused on creating a foundational system that Jackson could own and operate with confidence long after our initial engagement.

Brand Discovery & Strategy: I began with a deep dive into Jackson’s goals, auditing his inspirations and clarifying the core mission behind Forging Flow.

Content Pillar 'Aha!' Moment: I delivered the strategic content pillars, which created an immediate 'aha!' moment for Jackson, showing him a clear path to generating endless content ideas and reigniting his excitement.

Creator Toolkit Delivery: I built and delivered the full suite of Figma templates, giving him the practical, reusable assets needed to bring his brand to life visually and efficiently.

Launch & Accountability: Through weekly check-ins, I provided the accountability and guidance needed to launch his Instagram, build the habit of creation, and navigate the initial phases of growing an audience.

The collaboration didn't just result in a new Instagram page; it empowered Jackson to become a confident, legitimate business owner. The structured system and accountability transformed his frustration into tangible momentum, community growth, and real income.

From Inertia to Action: Jackson successfully launched his personal brand, overcoming his initial hesitation and establishing a consistent and sustainable content creation habit.

Immediate Community Validation: His fear of judgment was replaced by a wave of encouragement. His "coming out" post was met with overwhelmingly positive comments, proving his audience was ready and receptive.

Enabled Product Creation & Monetization: With a professional brand foundation in place, Jackson gained the confidence to develop and launch his first products, including a $15 "Movement Snack" guide, turning his audience into a source of income.

Established Professional Confidence: The process provided him with more than just assets; it gave him the feeling of a "real" business and the foundational confidence to pursue his entrepreneurial vision.

— Jackson Badot, Founder of Forging Flow.

Ready to fuel your brand's growth with purpose-driven design and gain confidence in your digital front door? Let's discuss how KEEP GOING Studio can personalize a strategy to help you attract, engage, and convert.