Product Performance Analysis for a tech startup is a critical process that involves using data to evaluate the success and market position of a product.
Key Aspects:
Sales and Revenue: Examining sales figures to assess the product’s financial success.
Market Share: Determining the product’s position relative to competitors.
Customer Segmentation: Identifying which customer demographics are most engaged with the product.
Customer Journey Analysis: Tracking customer interactions from discovery to purchase.
Product Feedback: Gathering and analyzing customer opinions and reviews.