Makromedia is a digital agency offering web design and digital marketing services to Greek businesses. I built the brand identity and designed and developed the website with a clear goal: turn visitors into qualified leads by communicating trust, clarity, and professionalism from the first interaction.

Brand identity & logo design

UX and UI design in Figma

Webflow development and CMS architecture

Information architecture and content hierarchy

Responsive design implementation

This was an end-to-end project, from brand foundations to live website.

The homepage was designed to immediately communicate credibility by clearly presenting services, process, and values without clutter.

Each service page was structured to explain what the client gets, how it works, and why it matters, reducing friction and confusion.

Content was prioritized so visitors can quickly find what they need, whether they are browsing or ready to contact the agency.

I structured the CMS with dedicated collections for portfolio projects, blog posts, and categories, making it easy to grow and organize content over time. Conditional visibility logic was also implemented so that certain fields only appear when the relevant variables are set, keeping templates clean and adaptable across different content types.

Colors and typography were chosen to align with Makromedia’s identity while supporting readability and clarity.

Figma for UX and visual design

Webflow for development, responsiveness, CMS, and scalability

Webflow was selected to allow fast iteration, easy content updates, and long-term flexibility as the agency grows. The CMS was architected with organized collections for blog posts, portfolio projects, and categories, along with conditional field logic to ensure templates adapt intelligently depending on the content being published.

The result is a structured, conversion-ready agency website that:

Builds trust through clarity and transparency

Communicates services effectively

Supports scalable content growth through a well-organized CMS with conditional logic

Facilitates easy management of portfolio projects, blog posts, and categories

Supports lead generation through a clean, intuitive user experience

The website continues to evolve as Makromedia expands its offerings and client base