Most hospitality venues either overpay for custom design or settle for generic layouts that don't reflect their brand. I designed a collection of 20+ print-ready menus to close that gap — professional, venue-specific designs that owners could make their own without hiring a designer from scratch.

The work involved building a consistent design system across more than 20 pieces while keeping each menu distinct in style and suited to its venue type — from upscale dining to casual café formats. Every layout was designed in Figma with print production in mind: bleed, margin, and typography choices were all optimized for physical output.

The collection covers restaurants, cafes, and bars, with each menu designed to match the atmosphere of its venue type. A cocktail bar menu and a brunch café menu have completely different visual languages — typeface choices, hierarchy, whitespace, texture — and getting that right was the core design challenge across the whole project.

Every file was built in Figma with print production specs baked in: correct bleed, safe zones, and typography that holds up at physical scale. The collection launched on a dedicated Shopify storefront as a commercial product, which meant each design had to be good enough to sell on its own merits.