Case Study | TURO Descriptions

Alex Bull

Product Marketer
SEO Specialist
Technical Writer
Google Docs


TURO is known as the Airbnb for cars. Great as a side income or a full-time business, TURO hosts have a lot to balance. Writing a good description is often overlooked but it's the most important step to landing your next booking.

TURO Car Rental Platform

Problem & solution

As a TURO host, you have to balance auto loans, servicing and maintenance, cleaning, drop off’s and pick ups and respond to customers quickly - it's a busy life.


  • Remove the hassle of writing with an exciting description.
  • Boost SEO on TURO search results.
  • Get to the meat of what a renter is looking for.
  • Description written by a car expert and product marketer

Links to my example TURO descriptions:

Toyota RAV4

Mercedes-Benz GLK-Class

Kia Soul

Ford Expedition


Upon receiving the vehicle details from the host I carefully research the gas mileage, features, and specification. Then I scout the location of the vehicle and see the top attractions in the area. I then craft a description of the vehicle, ensuring that features and qualities make renters excited to book it. With an added extra of providing the best attractions, restaurants, and bars in the area as part of the description to make sure every guest is handled well.

I also review your profile and tailor your car to your market. By using info about the car that renters are looking for. Whilst also suggesting tips on how your listing could be improved. This includes rules and guidelines, welcome messages, and personalized listing photo reviews on your behalf.

Are you a TURO host just starting out, or experienced and want your listing to stand out with an exciting description?

Then book me today and I will write your TURO listing description.

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