Oh My Matcha is a lifestyle brand that celebrates mindfulness, creativity, and beauty through the ritual of matcha.

The goal was to design a fresh, playful, and elegant brand identity that connects wellness and modern aesthetics in a cohesive visual story.

This project showcases the full visual system — from logo and color palette to packaging and Instagram feed design — built to evoke the feeling of calm, joy, and balance in every detail.

🍵 Matcha Green — #6A8E4E

🌿 Light Matcha Green — #C7E5B4

🌸 Pastel Pink — #F7C6CC

☁️ Cream White — #FDFBF7

✨ Mustard Accent — #D8C85E

The combination of soft pinks and natural greens reflects both serenity and vibrancy, blending health and design with a modern twist.

The Oh My Matcha logo was created to embody balance and flow — the “O” resembles a cup of matcha, while the rounded type adds a friendly, premium feel.

Three variations were designed to ensure versatility:

Primary logo: wordmark with circular O

Secondary: OMM monogram

Round badge: perfect for stickers and packaging

Each element stays consistent with the brand’s personality: light, modern, and mindful.

The brand expands into physical applications like to-go cups, tote bags, and stickers, each keeping a soft, minimal layout.

The packaging system was designed to be Instagrammable and practical, ideal for a modern tea brand or concept café.

The 12-post feed combines product shots, lifestyle photos, and quote-based visuals to reflect both energy and calmness.

Every post was carefully placed to create a natural rhythm and color balance — pinks, creams, and greens alternating for a cohesive visual flow.

This feed captures the aesthetic lifestyle of the brand: simple, mindful, and full of personality.

Every detail was designed to evoke the calm joy of your daily ritual — because design, like matcha, is best enjoyed mindfully. 🌸