Mother's Day Stationery & Marketing Design

This project was developed as a complete design and marketing proposal for Mother’s Day, with the goal of transforming everyday gifts into something memorable while also helping brands create stronger emotional connections with their customers.

The collection includes custom gift tags, cards, and labels adapted to different formats: paper bags, bottles, flower bouquets, and standalone cards. Each piece was designed to not only decorate a gift but also to act as a branding and marketing tool, reinforcing a brand’s presence during a highly emotional occasion.

The creative direction was guided by three core values: warmth, elegance, and freshness. These qualities were translated into a soft yet vibrant color palette (pinks, reds, and whites), playful yet refined typography, and delicate illustrations. The goal was to design stationery that feels heartfelt while also aligning with modern brand aesthetics.

Gift Bags: Square tags with multiple design variations, giving businesses flexibility to match their brand personality.

Bottle Tag: A vertical format ideal for wine or sparkling bottles, adding a premium and personalized touch.

Flower Tag: A unique concept that turns a bouquet into a branded, memorable gift.

Full Collection Layout: A cohesive set of designs that can be used across different marketing touchpoints.

Beyond being decorative, this collection was created with marketing impact in mind:

Tags can include a brand’s social media handle or logo, transforming every gift into a channel for visibility and recall.

Personalized packaging increases customer engagement, encouraging people to share their gifts on social media.

Businesses (from bakeries to florists to gift shops) can use these designs to differentiate themselves during a competitive season like Mother’s Day.

The outcome is a versatile and cohesive stationery collection that elevates any product while also functioning as a branding strategy. By adding thoughtful, personalized details, businesses can not only enhance the customer experience but also generate word-of-mouth and organic marketing opportunities.

This project reflects my dual approach: creative design + marketing strategy, showing how visual details can become powerful tools to strengthen brand identity and connect with audiences on an emotional level.