Influencer Sourcing for SaaS Brands (Eraser & Tango)

📌 Clients

Eraser – a collaborative whiteboarding & diagramming tool for engineers and product teams.

Tango – a SaaS platform that auto-documents processes into step-by-step guides to boost productivity.

✨ Project Overview In partnership with Land It (leading client strategy and communication), I supported both brands with influencer sourcing across different platforms:

For Eraser, I focused primarily on YouTube, building a database of 1,469 creators in system design, developer workflows, and engineering/product design niches.

For Tango, I sourced 1,100 creators across TikTok and Instagram, with additional specialized searches on LinkedIn to capture B2B productivity and RevOps voices.

Build brand awareness through authentic, niche creators.

Provide a large-scale, high-quality pipeline of vetted creators for Land It’s campaigns.

Match each brand with the platforms their audiences naturally use: YouTube for technical/engineering depth, TikTok + IG for productivity and business hacks.

Managing large-scale sourcing (1,000+ profiles per brand) while ensuring quality, not just quantity.

Avoiding irrelevant or generic influencers.

As part of Land It’s execution team, I handled:

🔎 Discovery:

📊 Evaluation: followers/subscribers, engagement rate, recent views, content quality, and niche fit.

🗂️ Databases: Airtable/Sheets with 1,469 YouTube creators for Eraser and 1,100+ IG/TikTok/LinkedIn creators for Tango, complete with handles, emails, metrics, niche tags, and personalization lines.

Tools: YouTube manual audits, TikTok Creative Center, Instagram, LinkedIn, Airtable, Google Sheets.

Eraser: Database of 1,469 vetted YouTube creators in engineering, SaaS, and product design.

Tango: Database of 1,100+ vetted creators on TikTok, Instagram, and LinkedIn.

All lists formatted for ready-to-launch outreach.

Delivered scalable, high-quality creator pipelines for both brands.

Saved Land It’s team time by pre-filtering only relevant profiles.

Provided the foundation for influencer campaigns targeting both technical (Eraser) and business/productivity (Tango) audiences.

Led to ongoing requests for refreshed creator lists.

For SaaS brands, the right influencer mix depends on where audiences actually learn and decide. By sourcing 1,469 YouTube creators for Eraser and 1,100 TikTok/IG/LinkedIn creators for Tango, I helped each brand reach its ideal audience—engineers and technical builders for Eraser, and productivity-focused professionals for Tango.