AURA is a contemporary coffee space focused on atmosphere, design and pause. Rather than centering on the product itself, the project explores how space, light, materials and visual restraint can shape a calm and intentional brand experience.

This project was created using Lovart to demonstrate a more editorial, architectural and design-driven approach, contrasting with more literal commercial branding.

All visuals were generated with Lovart, using structured prompts to control composition, materiality, color balance and spatial mood.

The goal of this project was to use Lovart as a creative direction tool rather than an image generator.

Specifically, the project aimed to:

Build a contemporary coffee brand driven by atmosphere and spatial identity

Explore editorial composition, material textures and architectural calm

Create a cohesive visual system using restraint instead of excess

Demonstrate controlled use of color through accent tones rather than saturation

Show how Lovart can support concept-led, design-forward brand development

AURA was designed as a contrast project to more service-focused or emotional brands, highlighting versatility and creative control when working with Lovart.

Contemporary, architectural and editorial aesthetic

Clean compositions with intentional negative space

Natural light with contrast and shadows

Neutral base palette with controlled warm accents

Color palette: Off-white · Stone grey · Soft black · Terracotta · Olive

Materials: Concrete · Wood · Ceramic · Matte paper · Fabric textures

Typographic logo and brand presence

Editorial brand board defining mood, materials and color balance

Modern coffee interior with architectural lines

Spatial compositions focused on light, shadow and calm

Minimal takeaway cups, sleeves and coffee packaging

Layered material use and controlled accent colors

Instagram Reel mockup with platform UI simulation

Editorial, brand-led social content concepts

AURA was created to demonstrate a different application of Lovart: one that prioritizes concept, restraint and design logic over visual complexity.

The project shows how Lovart can be used to develop editorial-quality brand systems that feel intentional, modern and grounded in real design thinking.

Lovart AI (Design, Branding, Packaging & Social Mockups)