Aura Café — Social Ads & Instagram Content System

Social ads and organic content system designed for Instagram. The project explores how a specialty coffee brand communicates through paid ads, stories, carousels and editorial brand content, keeping visual consistency across formats.

Feed ads designed to stop the scroll and communicate product value clearly, using a calm but premium visual language.

Two visual approaches were explored to test performance: product-focused imagery versus lifestyle-driven composition.

Carousel posts were designed to guide the viewer through a visual narrative, combining product details, atmosphere and brand messaging.

Vertical story ads were created with clear hierarchy, subtle calls to action and mobile-first layouts.

Not all content is designed to sell. Editorial posts were created to reinforce brand mood, ritual and atmosphere.

This conceptual project showcases an end-to-end Instagram content system, balancing paid performance, organic presence and brand storytelling within a single cohesive visual direction.