Aura Café — Social Ads & Instagram Content System
Romina Buffa
Like this project
Posted Dec 14, 2025
Developed a social ads and content system for Aura Café on Instagram.
Aura Café — Social Ads & Instagram Content System
Social ads and organic content system designed for Instagram. The project explores how a specialty coffee brand communicates through paid ads, stories, carousels and editorial brand content, keeping visual consistency across formats.
Paid Ads · Feed
Feed ads designed to stop the scroll and communicate product value clearly, using a calm but premium visual language.
A/B Testing Exploration
Two visual approaches were explored to test performance: product-focused imagery versus lifestyle-driven composition.
Carousel Content · Brand Storytelling
Carousel posts were designed to guide the viewer through a visual narrative, combining product details, atmosphere and brand messaging.
Conversion Focus
Vertical story ads were created with clear hierarchy, subtle calls to action and mobile-first layouts.
Organic & Editorial Content
Not all content is designed to sell. Editorial posts were created to reinforce brand mood, ritual and atmosphere.
This conceptual project showcases an end-to-end Instagram content system, balancing paid performance, organic presence and brand storytelling within a single cohesive visual direction.