From Memories to Metrics: Remento Influencer Campaigns

📌 Client Remento – a memory preservation and storytelling app that helps families capture life stories through guided conversations and printed books.

✨ Project Overview In partnership with Land It (strategy and client communication), I supported Remento with influencer sourcing and campaign execution across 7 campaigns.

I sourced and vetted 871 creators on TikTok and Instagram in the family, parenting, lifestyle, and storytelling niches, and managed a selected group of creators per campaign.

🎯 The Goal

Build brand awareness through authentic, family-first creators.

Support Remento’s seasonal and evergreen marketing goals.

Deliver relatable, story-driven content that resonates with parents, grandparents, and families.

🧠 The Challenge

Finding creators who could naturally integrate memory-keeping into their content.

Coordinating timelines with multiple influencers to meet campaign deadlines.

Ensuring only relevant, high-quality creators were activated from the 871 sourced.

🛠️ My Role

Discovery & Vetting: Identified and evaluated 871 creators (engagement, average views, niche relevance).

Outreach & Management: Contacted creators via email/Instagram, handled follow-ups, and ensured deliverables met deadlines.

Tracking & Reporting: Uploaded videos to Google Drive, maintained Airtable/Sheets with updated metrics, and delivered reports to the team.

🎬 Deliverables

Database of 871 vetted creators with emails, metrics, and campaign notes.

Campaign management system covering outreach, follow-up, and deliverables.

Organized reporting with performance metrics for each campaign.

📈 Results

Executed 7 influencer campaigns with family-oriented creators.

Delivered authentic, relatable content aligned with Remento’s mission.

Provided clear systems and reporting that streamlined campaign management.

🔑 Why This Matters For consumer SaaS like Remento, authenticity drives trust. By sourcing 871 creators and managing selected collaborations across 7 campaigns, I helped the brand connect with real audiences and support its marketing goals in competitive seasonal moments.