Corporate Profile Redesign for Global Audiences
Merve Okutan
Corporate Profile Redesign for Global Audiences
Client: Etem Gestamp (Global automotive & industrial extrusion manufacturer)
Industry: Automotive, Aerospace, Industrial Manufacturing
Role: Long-term design partner
Need: The company needed a refreshed corporate profile that communicated their capabilities clearly to international partners, OEMs, and suppliers, presenting them as a modern, innovative, and globally competitive manufacturer.
The Challenge
The existing profile relied on abstract shapes and generic visuals that didn't reflect the technical quality of their products. The content structure made capabilities hard to follow and the messaging lacked narrative coherence. For a company presenting to international OEMs and partners, credibility and clarity had to work together.
The Solution
I redesigned the corporate profile to be clear, credible, and visually engaging:
Narrative & Content Structre: Rebuilt the flow around a clear story: who they are, what they make, why it matters, proof points. Simplified technical language for international audiences without losing precision. The profile needed to be understood quickly by people who didn't already know the company.
Authentic Product Integration: Replaced generic visuals with real product photography and component imagery. Technical content that previously felt flat became grounded and credible.
Visual System Refresh: Introduced a clean, modern layout that supported the content rather than competing with it. Kept the aesthetic premium and aligned with the company's innovation positioning.
Well, Merve worked on more than 5 projects of mine -this won’t be last. She is a perfect collaborator and I will keep working with her."
-Marieta, Etem Gestamp
The Outcome
Delivered a corporate profile used in investor, partner, and client discussions across international markets. The ongoing relationship, which extended to employee onboarding materials, internal newsletters, and additional external presentations, reflects the kind of trust that comes from work that consistently delivers. The testimonial from the client says it better than any metric could.
Need to elevate your corporate profile or sales materials for global audiences? Let’s create presentations that build trust and communicate capability.
Like this project
Posted Nov 13, 2025
Redesigned Etem Gestamp's corporate profile for global audiences, restructuring the narrative and replacing generic visuals with authentic product photography.
