Corporate Profile Redesign for Global Audiences
Merve Okutan
Corporate Profile Redesign for Global Audiences
Client: Etem Gestamp (Global automotive & industrial extrusion manufacturer)
Industry: Automotive, Aerospace, Industrial Manufacturing
Role: Long-term design partner
Need: The company needed a refreshed corporate profile that communicated their capabilities clearly to international partners, OEMs, and suppliers, presenting them as a modern, innovative, and globally competitive manufacturer.
The Challenge
Etem Gestamp’s existing corporate profile relied heavily on abstract shapes and generic presentation visuals, which did not reflect the technical quality or sophistication of their products. The content layout made key capabilities difficult to understand, and the messaging lacked a strong narrative flow.
To effectively support business development and partnership discussions, the profile needed to:
Feel credible and technically grounded
Showcase real product excellence
Communicate innovation without overwhelming the viewer
The Solution
I redesigned the corporate profile to be clear, credible, and visually engaging:
Content Flow & Narrative
Refined the structure to tell a more coherent story: Who they are → What they make → Why it matters → Proof points.
Simplified technical descriptions for international clarity while maintaining precision.
Authentic Product Integration
Replaced generic visuals with real product photography and background-free component cutouts.
Used industry-relevant imagery to enhance data tables and engineering information, reducing visual flatness.
Visual System Refresh
Introduced a clean, modern layout with subtle graphic elements that support (not distract from) the content.
Ensured the profile felt premium and aligned with the company’s innovation-focused reputation.
Well, Merve worked on more than 5 projects of mine -this won’t be last. She is a perfect collaborator and I will keep working with her."
-Marieta, Etem Gestamp
The Outcome
Created a professional, globally aligned corporate profile used in investor, partner, and client discussions.
The redesign increased clarity and perceived credibility when presenting to international audiences.
Established a reusable visual system, enabling consistent future communications.
Continued partnership producing marketing and communication assets across the brand.
Need to elevate your corporate profile or sales materials for global audiences? Let’s create presentations that build trust and communicate capability.
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Posted Nov 13, 2025
Redesigned Etem Gestamp's corporate profile for global audiences, enhancing clarity and credibility.
