Investor Pitch Deck for Trackia
Merve Okutan
Investor Pitch Deck for ATS Startup
Client: Trackia
Industry: SaaS, Tech Startup, Applicant Tracking System for SMEs
Year: 2023
Need: The founders approached me with a rough business plan, an early draft pitch deck, and a simple color palette. They wanted a professional, investor-ready presentation that not only looked visually polished but also told their story clearly to potential angel investors.
The Challenge
The client’s draft deck was content-heavy and visually inconsistent, lacking a cohesive structure and clear investor narrative. Their goal was to create a deck that was both eye-catching and strategically aligned, one that communicated value, market opportunity, and product strength with confidence.
The Solution
I approached the project with both content refinement and design transformation:
Narrative Structure – Reviewed their business plan and reorganised slides into a clear, persuasive investor storyline (Problem → Solution → Market → Product → Model → Team).
Visual Identity – Introduced a gradient system to elevate the look and stand out from typical tech-deck blues, paired with clean typography and generous white space.
Data Visualisation – Designed charts, graphs, and infographics that made their key data points visually salient and easy to digest for investors.
Collaborative Guidance – Advised on slide content selection, suggested improvements beyond their draft, and ensured the deck flowed logically and professionally.
Merve is so talented! She can create amazing things based on your ideas, but also gives her own suggestions, which are great.”
-Agnieszka, Trackia
The Outcome
Delivered a polished, investor-ready deck that transformed their draft into a professional presentation.
Elevated Trackia’s positioning as a serious startup, with a modern and credible design system.
Received high client satisfaction, with the client praising both the graphics and the collaborative process.
Like what you see? I’d love to help bring clarity and impact to your pitch deck so you can feel confident in front of investors.
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Posted Nov 12, 2025
Created an investor-ready pitch deck for Trackia, enhancing visual and narrative elements.
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Timeline
Jan 1, 2023 - Dec 31, 2023
