Investor Pitch Deck for Trackia

Merve Okutan

Brand Designer

Presentation Designer

Pitch Deck Designer

Canva

Google Slides

Computer Software

Investor Pitch Deck for ATS Startup

Client: Trackia

Industry: SaaS, Tech Startup, Applicant Tracking System for SMEs

Year: 2023

Need: The founders approached me with a rough business plan, an early draft pitch deck, and a simple color palette. They wanted a professional, investor-ready presentation that told their story clearly to potential angel investors.

The Challenge

The draft deck was content-heavy and structurally inconsistent, the story wasn't clear and the investor narrative was buried. The goal was to reorganise the thinking, sharpen the messaging, and build a presentation that communicated value and market opportunity with confidence.

The Solution

Narrative Restructure: Reviewed the business plan and reorganised the deck into a clear investor storyline: Problem, Solution, Market, Product, Model, Team. Rewrote and refined copy throughout to sharpen messaging and improve flow.

Content Guidance: Advised on what to include, what to cut, and how to frame key points for an angel investor audience. Contributed strategic input beyond the brief.

Data Visualisation: Designed charts and infographics that made key metrics clear and persuasive.

Visual Design: Built a cohesive design system with clean typography, consistent structure, and a gradient palette that gave the brand a modern, credible presence.

Merve is so talented! She can create amazing things based on your ideas, but also gives her own suggestions, which are great.”

-Agnieszka, Trackia

The Outcome

Delivered an investor-ready deck that transformed a rough draft into a structured, credible presentation. The client went from scattered materials to a pitch they could present with confidence to angel investors.