Data Visualization for NWA Research

Client: NWA Research

Industry: Social Market Research

Year: 2022-Present

Need: NWA Research works with local authorities across the UK, producing social research that needs to reach and resonate with a wide range of audiences, from council decision-makers to the general public. They needed someone who could take complex data and make it useful to the people receiving it.

Raw survey data, however rigorous, rarely communicates itself. The challenge is to present findings in a way that is clear and accessible without oversimplifying the research. For a company whose clients return year after year to track change over time, consistency and credibility in that presentation matters.

An ongoing collaboration spanning several years, covering infographics, reports, and presentations across multiple research projects. The data comes from NWA Research; the structure, framing, and visual language is built from the ground up. That means deciding how findings are organised, how key insights are surfaced, and how the output reads to its intended audience, whether that's a council committee or the general public.

-Norma, NWA Research

Local authorities have returned year after year for longitudinal comparisons, with the visual outputs becoming embedded in how they track and communicate public data over time. The collaboration is ongoing.