Need: Summerville came with a defined brand identity, content, and a clear visual direction. Their main request was a presentation that felt energetic and in motion, rather than a static slide deck.
The Challenge
The content and layouts themselves were relatively straightforward, but the client wanted the deck to feel light, social, and dynamic, closer to an ad experience than a traditional presentation.
The challenge was to introduce a sense of movement and flow without overcomplicating individual slides or distracting from the product.
The Solution
I approached the deck as a sequence rather than a collection of standalone slides.
Designed product-led layouts that prioritised bold imagery and colour
Created visual continuity across slides by splitting large product visuals across multiple pages
Used subtle, well-timed transitions to give the impression of a single canvas moving forward
Kept individual slide structures familiar and clean, allowing motion and pacing to do the heavy lifting
This approach delivered the movement the client was looking for while keeping the deck easy to follow and on-brand.
The Outcome
A dynamic, visually engaging pitch deck that feels energetic without being overwhelming
Strong emphasis on product and brand personality
A presentation that behaves more like a flowing visual story than a static document
Looking to add energy and flow to your pitch deck without overdesigning it? Let’s create a presentation that moves with your story.