Product design and brand strategy for an influencer marketing platform. The challenge: unify four fragmented workflows (discovery, monitoring, content, campaigns) into one connected experience that felt playful yet professional.

We built a color-coded system where each core workflow (Discover, Monitor, Manage) received its own visual identity, helping users understand where they are and what they do. Saturated colors, bold typography, and real product UI at the center replaced generic imagery. Responsive layouts preserved hierarchy and clarity from desktop to mobile. Motion gave the platform a sense of speed before users even logged in.

Scope: Product design, brand identity, color system, landing page, motion design, pricing page Goals: One connected workflow, playful but professional, conversion-ready Team: Fackt (Product Designer, UX Designer, Brand UI) Client: Story-Story Tools: Figma, design system