Product animation for an analytical insights platform. The challenge: translate complex data visualisations, comparisons, and organisational context into a clear, engaging visual story—without oversimplifying the product logic.

We developed a four-flow narrative that guides users through discovery: revealing meaningful differences in performance, investigating root causes, highlighting operational insights, and progressively disclosing supporting details. Each flow used UI transitions, chart animations, and data movement to make the analytical journey feel natural and focused. The orange and navy palette matched WCT's brand while the storyboard provided the foundation for smooth, purposeful motion across 50+ frames.

Scope: Product animation concept, storyboarding, UI animation strategy, visual direction Format: Product animation / UI animation Timeline: 3 weeks Client: whatcausedthis Tools: Rive