Floxy - Brand Identity by Dominik MészárosFloxy - Brand Identity by Dominik Mészáros

Floxy - Brand Identity

Dominik Mészáros

Dominik Mészáros

Floxy

Brand identity for a proxy infrastructure platform. The challenge: communicate security and performance without relying on glowing blue interfaces, shield icons, and network graphics. Every competitor looked the same.
We built a distinctive identity from pixel-perfect modular blocks—representing data packets, precision, and digital architecture. Space Grotesk typography paired with a strict monochrome palette (black, white, grays) created something technical yet timeless. The pixelated logo scales from app icons to billboards without losing clarity.
Scope: Logo design, visual identity, typography system, color palette, brand guidelines, app icon Team: Fackt (Brand & Design) Timeline: 3 weeks Tools: Figma
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Posted Jul 14, 2026

Developed a unique brand identity for Floxy using pixel-perfect modular blocks and a monochrome palette.