Corvus Blanc — Brand Identity & Concept

BRIEF: Corvus Blanc, contemporary art gallery located in Madrid (SP 🇪🇸), challenged us to redefine the traditional art gallery experience by breaking away from "pedantic" or "archaic" institutional norms. The goal was to position the gallery as a rebellious, sophisticated, and cult-like space that merges luxury with the alternative scene. We were tasked with building a brand identity that felt both mysterious and accessible, attracting a diverse audience of expert collectors and curious newcomers alike.

TOOLS: Photoshop, Illustrator, Figma, Framer, AfterEffects.

SOLUTION: We developed a comprehensive brand ecosystem centered around the symbolism of the "White Raven" and the three-legged crow, representing power, rarity, and transformation. This identity was translated into a "business bundle" featuring hand-drawn logo variations, minimalist business cards, and high-impact social media assets. We also designed a curated Artist Portfolio Catalog (PDF) to showcase in-house works and a line of collateral goods, including concept-driven tote bags.

APPROACH: In an era dominated by high-gloss AI perfection, our direction for Corvus Blanc was intentionally analogous. We prioritized a tangible "look and feel" using high-contrast black and white photography, intentional grain/noise, and hand-drawn typography to evoke a sense of raw authenticity.

Our strategy leaned heavily into details from aesthetics of 70s Glam Rock, Bauhaus, and Punk culture, creating a "rebel-chic" tone that distinguishes Corvus Blanc from the "old and tired" galleries of the past. By focusing on a "speakeasy" web concept, we transformed the site from a mere portfolio into a digital destination where users explore different "levels" of information, mimicking the physical experience of moving through a hidden art space.

The digital experience was built as an immersive journey through a four-space hierarchy:

The Front (Speakeasy): An interactive entry point requiring user action to "enter the rabbit hole".

Corvus (The Project): A storytelling-driven section focused on the founders and the "why" behind the space.

The Gallery (The Public): A 100% art-focused digital showroom designed to attract collectors with a private inventory access.

Experiencies (The Community): A dynamic calendar for exhibitions, projections, and private events to foster a sense of belonging.

El Atelier (The Private): A specialized section for professional services like curatorship and restoration.