Mesa Compartida — Brand Identity and Strategy

BRIEF: Introduce Stella Artois into the Foodie Tier and design/execute new brand experiences.

TOOLS: Photoshop, Illustrator, HTML, Premiere, AfterEffects.

SOLUTION: We designed different brand experiences focused on what Sharing ment for Stella Artois, highlighting aspects such as culture, diversity and joy. Overall, embracing what sharing a meal was all about while still complying to the brand main message and aesthetics.

Mesa Compartida (spanish for "Shared Table") was born after the search to unite the intimacy of a meal with friends with the magic of renowned emerging chefs. The proposal took shape through the design of unique menus and emblematic places in the city with the maximum focus on enjoyment and sharing a table with friends and strangers.

The foodie cycle embraced iconic places such as MALBA, Amalia Lacroze de Fortabat Art Collection, La Usina del Arte, among others and expanded to Santa Fe, La Plata and Córdoba on a national scale. It also had a main presence in the biggest Argentines Food & Beverage Fair: "Masticar", where we also designed the proposal and 3D renders for Stella Artois venue.