Mesa Compartida — Brand Identity and Strategy

BRIEF: Stella Artois challenged us to introduce the brand into LATAM’s foodie scene, aiming to elevate its presence through unique experiences that connected with a design-savvy, gastronomic audience.

TOOLS: Photoshop, Illustrator, HTML, Premiere, AfterEffects.

SOLUTION: We created Mesa Compartida, a curated dining series set in unexpected locations, blending food, design, and storytelling. We led the visual identity, experience design, and content direction to position Stella as a refined yet accessible brand.

Mesa Compartida (spanish for "Shared Table") was born after the search to unite the intimacy of a meal with friends with the magic of renowned emerging chefs. The proposal took shape through the design of unique menus and emblematic places in the city with the maximum focus on enjoyment and sharing a table with friends and strangers.

The foodie cycle embraced iconic places such as MALBA, Amalia Lacroze de Fortabat Art Collection, La Usina del Arte, among others and expanded to Santa Fe, La Plata and Córdoba on a national scale. It also had a main presence in the biggest Argentines Food & Beverage Fair: "Masticar", where we also designed the proposal and 3D renders for Stella Artois venue.

APPROACH: By focusing on shared moments and local cultural cues, we reframed Stella as a connector of people and taste. The brand became part of meaningful, real-life experiences—both aspirational and grounded. The cicle enabled the brand to replicate the model in both Uruguay and Chile as well.