CHACO — Custom Wordpress Theme

BRIEF: CHACO is a global strategy and branding consultancy based in NYC that works with organizations to drive cultural and creative change. They approached us to help articulate their identity through a website that reflected their values: clarity, bold thinking, and cultural relevance. The project called for a digital space that could communicate their global mindset while feeling sharp, minimal, and rooted in design thinking.

TOOLS: Figma, Sketch, WordPress, Dreamweaver, Photoshop.

SOLUTION: We designed and developed a responsive website that distills CHACO’s strategic ethos into a clean, focused digital presence. The site uses thoughtful spacing, neutral tones, and sharp typography to emphasize clarity and purpose. Each section was crafted to feel editorial yet dynamic, with motion, structure, and micro-interactions supporting the content without distraction.

APPROACH: We treated CHACO’s identity as an extension of their methodology: purposeful, adaptable, and culturally attuned. Our goal was to let their ideas lead, using design as a framing device rather than decoration. The result is a site that feels both quiet and powerful-designed to scale as their network and influence grow globally.

As a separate challenge, we needed to readjust the main design to comply with mobile users while keeping the existing Key Visual. After running tests both on FIGMA & a live site mockup, we completed a full customized and fully self-manageable website.