SOLUTION: we developed a custom WordPress theme for CHACO developed alongside CHACO’s design team. We implemented structure, UI&UX aspects and user training for users.
Main page
Main structures developed for live testing | FIGMA
User journey mockup | FIGMA
As a separate challenge, we needed to readjust the main design to comply with mobile users while keeping the existing Key Visual. After running tests both on FIGMA & a live site mockup, we completed a full customized and fully self-manageable website.