CHACO — Custom Wordpress Theme

Iñaki Palacios Añaños

Web presentation
Web presentation
BRIEF: CHACO is a global strategy and branding consultancy based in NYC that works with organizations to drive cultural and creative change. They approached us to help articulate their identity through a website that reflected their values: clarity, bold thinking, and cultural relevance. The project called for a digital space that could communicate their global mindset while feeling sharp, minimal, and rooted in design thinking.
TOOLS: Figma, Sketch, WordPress, Dreamweaver, Photoshop.
SOLUTION: We designed and developed a responsive website that distills CHACO’s strategic ethos into a clean, focused digital presence. The site uses thoughtful spacing, neutral tones, and sharp typography to emphasize clarity and purpose. Each section was crafted to feel editorial yet dynamic, with motion, structure, and micro-interactions supporting the content without distraction.
APPROACH: We treated CHACO’s identity as an extension of their methodology: purposeful, adaptable, and culturally attuned. Our goal was to let their ideas lead, using design as a framing device rather than decoration. The result is a site that feels both quiet and powerful-designed to scale as their network and influence grow globally.
Main page
Main page
Main structures developed for live testing | FIGMA
Main structures developed for live testing | FIGMA
User journey mockup | FIGMA
User journey mockup | FIGMA
As a separate challenge, we needed to readjust the main design to comply with mobile users while keeping the existing Key Visual. After running tests both on FIGMA & a live site mockup, we completed a full customized and fully self-manageable website.
Mobile User journey mockup | FIGMA
Mobile User journey mockup | FIGMA
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Posted Feb 26, 2023

BRIEF: define and execute the new web development for digital presence for CHACO. CHACO is a strategy-first agency based in NYC.

MOTHER OF ™ — Branding
MOTHER OF ™ — Branding
MMB  — Custom web integration
MMB — Custom web integration
Eagle Eye  —  Website Development
Eagle Eye — Website Development
Triple Corona  —  AAP Project
Triple Corona — AAP Project

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