Triple Corona — AAP Project
Iñaki Palacios Añaños
BRIEF: Argentine Polo Association and their partner agency needed a new Key Visual proposal for the new 2021 Polo Triple Crown (Tournament).
The identity was inspired by a key phrase from the Argentine national anthem, "Coronados de gloria vivamos" (translated: "Crowned with glory, let us live") in order to translate in a poetic way the spirit of both the sport and the glory.
Tools: Illustrator, Photoshop, Premiere, AfterEffects.
SOLUTION: We designed a dynamic and strong KV aligned with AAP new voice: bold and young. The idea was to democratize what a Polo Tournament means.
/ Unpublished project
Main event logo idea
Proposal for the main events in their key color scheme
Text adaptations
Outdoor Sign applied with Brand color palette
Like this project
Posted Feb 26, 2023
Dynamic identity concept for Triple Corona, reimagining one of the world’s premier polo events with modern elegance.
Likes
0
Views
8
Clients
Asociación Argentina de Polo
