Triple Corona — AAP Project
Iñaki Palacios Añaños
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Posted Feb 26, 2023
Dynamic identity concept for Triple Corona, reimagining one of the world’s premier polo events with modern elegance.
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Clients
Asociación Argentina de Polo
BRIEF: Argentine Polo Association and their partner agency needed a new Key Visual proposal for the new 2021 Polo Triple Crown (Tournament).
The identity was inspired by a key phrase from the Argentine national anthem, "Coronados de gloria vivamos" (translated: "Crowned with glory, let us live") in order to translate in a poetic way the spirit of both the sport and the glory.
Tools: Illustrator, Photoshop, Premiere, AfterEffects.
SOLUTION: We designed a dynamic and strong KV aligned with AAP new voice: bold and young. The idea was to democratize what a Polo Tournament means.
/ Unpublished project
Main event logo idea
Proposal for the main events in their key color scheme
Text adaptations
Outdoor Sign applied with Brand color palette