Astropay - Paid Media Ads

BRIEF: AstroPay, a global fintech brand focused on digital wallets and localized payment solutions, approached us to develop a fresh batch of performance-oriented media assets for brand awareness campaigns across Argentina and Brazil. While working within their existing brand guidelines, the goal was to inject new energy and flexibility into their paid media—offering a more dynamic, eye-catching structure tailored for both static and motion formats. The project was standalone, aimed at increasing reach and visual impact across Meta and Google platforms.

Solution: We delivered a robust media asset toolkit consisting of static and animated visuals ready for use across multiple channels. These included high-impact banners, Instagram and Facebook ads, story formats, and video-based animations. We created regional variants for Argentina and Brazil, while also designing editable master PSD files so AstroPay’s internal design team could easily produce future ads. The creative work balanced performance requirements with bold, mobile-friendly visuals and played a key role in driving brand awareness- confirmed as successful by their marketing team.

Approach: Our design approach focused on modularity, motion, and media responsiveness. We collaborated closely with AstroPay’s design and marketing teams to respect brand consistency while pushing visual dynamism—developing layouts with better hierarchy, stronger CTA presence, and animation-ready design elements. Motion was used intentionally to enhance recall and cut through ad fatigue. Region-specific nuances were addressed through copy tone and market-relevant visual adjustments.

The result: a scalable, adaptable design system that resonated across platforms and territories.

Having a brief on Brand pillars & current promotions, we selected a specific object to be included in the design: this objects would be customised and edited to keep all design on-brand while still bringing something new to the table. This 3D objects brought a new dynamic to the design by adding dimension and realism to each message.