Astropay - Paid Media Ads

Iñaki Palacios Añaños

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Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

BRIEF: working in a fast-pace environment, Astropay needed to outsource certain deliverables to meet deadlines both on Media as in Editorial/Branding.
I offered an on the go service for both tiers. In order to meet timeframes I worked alongside the Design & Marketing team to bring a new approach to their social media & ads presence: I designed modern and dynamic pieces with a cohesive and responsive structure to ensure a seamless translation between screens.
The main goal was to keep a fresh approach to a newly designed brand aesthetic: Astropay had recently made a bold switch changing its traditional Red palette to a modern and electric Green.
This allowed us to bring to the table certain design elements such as metallic 3D custom objects as well as creating a new and HQ Credit card mockup to be used across all Ads
Having a brief on Brand pillars & current promotions, we selected a specific object to be included in the design: this objects would be customised and edited to keep all design on-brand while still bringing something new to the table. This 3D objects brought a new dynamic to the design by adding dimension and realism to each message.
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We designed modern and dynamic Paid Media Ads with a cohesive and responsive structure to ensure a seamless translation between screens.

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Clients

AstroPay

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Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Iñaki Palacios Añaños

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