Social Media Strategy for Luz M. Oroño
Luz Maria Oroño
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Posted May 27, 2025
Managed social media for Luz M. Oroño, focusing on digital marketing and storytelling.
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Jul 1, 2024 - Ongoing
Client: Luz M. Oroño — Personal brand focused on digital marketing, storytelling, and organic growth on social media.
Duration: 2023 - 2025 (ongoing project).
Role: Social Media Manager, Content Creator, Community Manager
Platforms: TikTok, Instagram, LinkedIn.
Tools: Notion, Metricool, Meta Business Suite, Canva, CapCut
Featured Posts:
The carousels addressed key topics such as:
Algorithm differences between Instagram and TikTok
How to adapt content to each network without duplicating it
Application of copywriting formulas (AIDA, PAS, ACC, SLAP)
Building content pillars based on purpose
Visual Results: In the second image, we see how the personal brand redesign was integrated at the feed level, graphic coherence, viral hooks, and savable content.
Do you need this same approach for your brand?
Write to me and we'll design a strategy that works with your core values and goals.