Social Media Strategy for Luz M. Oroño

Client: Luz M. Oroño — Personal brand focused on digital marketing, storytelling, and organic growth on social media.

Duration: 2023 - 2025 (ongoing project).

Role: Social Media Manager, Content Creator, Community Manager

Platforms: TikTok, Instagram, LinkedIn.

Tools: Notion, Metricool, Meta Business Suite, Canva, CapCut

Algorithm differences between Instagram and TikTok

How to adapt content to each network without duplicating it

Application of copywriting formulas (AIDA, PAS, ACC, SLAP)

Building content pillars based on purpose

Visual Results: In the second image, we see how the personal brand redesign was integrated at the feed level, graphic coherence, viral hooks, and savable content.

Do you need this same approach for your brand?

Write to me and we'll design a strategy that works with your core values ​​and goals.