Client: @ismaybooks – Personal Brand for Literary Content.

Duration: March 2025.

Role: Social Media Manager, Content Designer, Visual Storytelling Consultant.

Main Platform: Instagram.

Tools: Canva, Notion, CapCut.

May (creator of @ismaybooks) wanted to start taking her literary profile seriously, but felt lost amid so many ideas, without a clear design or content structure that would help her grow and connect with her community of readers.

A coherent and memorable visual identity.

Emotional but also informative content.

A strategy that would allow her to remain consistent without burning out.

1. Initial audit and definition of objectives: We identified strengths and opportunities within the current content and agreed on an emotional-literary approach with a soft, feminine, and dreamy aesthetic.

Lilac and pastel palette

Serif and handwritten fonts to maintain a cozy and artistic vibe

Visual elements such as stickers, Polaroid frames, torn textures, and doodles

Composition of harmonious and savable carousels

Monthly reading wrap-up

Thematic lists: characters, favorite books, playlists

Connection post: personal introduction, interviews, reasons to read their story

Interactive content: surveys, questions, reflections

Notion calendar with weekly ideas

Piece design in Canva for easy replication

Programming with Meta Business Suite

Feed with a coherent, attractive, and professional visual design.

Carousels with connecting storytelling: from favorite characters to book playlists.

Content Emotional, informative, and aesthetically consistent with May's brand.

“5 Reasons to Read My Story”

“Interview with Myself”

“March Wrap-Up”

“My Favorite Romance Books”

+35% increase in interactions (likes, comments, and saves) in less than 30 days.

Greater follower retention thanks to clear aesthetics and shareable content.

Recognition among similar accounts, which began sharing and recommending the profile.

Motivation and creative consistency on the part of the creator, who was able to plan without becoming overwhelmed.

This project reflects how a personal profile, when worked on with intention, can become an authentic brand. The balance between aesthetics, strategy, and emotionality is what connects with the audience and creates a community.