Portfolio Social Media & Community Manager & Content Creator

Portfolio Social media & Community Manager & Content Creator

I'm a digital marketing specialist with experience in social media management, content creation, and digital strategy.

As a Community Manager and Social Media Manager, I focus on building and managing active communities, optimizing a brand’s digital presence, and developing content strategies that increase engagement (interactions) and conversion (sales or other goals).

Additionally, as a Content Creator, I produce videos and organic posts optimized for TikTok, Reels, and Instagram—blending creativity with data to achieve results.

My goal is to help my clients grow on social media through content and effective strategies.

Bachelor’s Degree in Communication UTEL University

Spanish – Native English – Intermediate

Community Manager Course Luzzi Digital

Digital Marketing & Social Media Course HubSpot Academy

Social Media Ads Creation Course Digital Ad Expert

SEO Course (Search Engine Optimization) HubSpot Academy

Inbound Marketing Course HubSpot Academy

Content Marketing Course HubSpot Academy

Grow the Instagram community..

Increase traffic to the website.

Generate at least 10 monthly sales.

Transformation & styling Reels.

Editorial photos of clients using warm filters.

Educational carousels about boho and slow fashion.

Stories with polls, feedback, and product launches.

+1,000 organic followers.

+47% increase in website traffic from Instagram.

+15 monthly sales on average.

Reach 1,000 Instagram followers in 3 months.

Build an active community of at least 500 readers.

Reels with aesthetic literary quotes + viral audio.

Short carousel reviews: “Was this book worth it?”.

Story polls: “Have you read this?”, “Which cover do you like more?”.

+1,100 followers on Instagram.

+550 active people in community / polls.

Average engagement rate: 8.6%.

Increase Instagram community by 50% in 3 months.

Boost delivery sales by 50%.

Raise engagement rate by at least 3%.

Reels with “food porn” style content.

Story polls to test new flavors.

Posts with combos and promotions.

Informational carousels: “What makes our original smash burger unique?”.

+2,000 organic followers.

55% increase in delivery sales.

Engagement rate increased by 4.3%.

"I remember when I shared that I wanted to take content creation more seriously, and you told me I already had what it takes—just needed clarity. That day was a turning point. I now see content with a more strategic and personal perspective. I really liked how you analyzed my profile and helped me define a direction. Your approach was kind and structured, and I love the aesthetic and identity we created together. Thank you for making content creation feel exciting instead of overwhelming."

"These past weeks working with you helped me gain confidence in my ideas, posts, and direction. I now understand my strengths and how to express them visually. I liked how you guided me with questions that made me think, without imposing your own style. You respected my essence while helping me evolve. I really appreciated the structure and clarity of the process—it was easy and inspiring."

"Working with Luz was a before and after for my brand. She helped me organize my ideas, clarify my aesthetic and, most importantly, connect with my essence in a strategic and emotional way. I felt listened to and guided at every step. She managed to capture the soul of my brand. The designs were beautiful, and the content felt authentic and aligned with what I wanted to communicate. I would definitely trust her again."