Product strategy and user research on personalising transaction

Currently, the experience of sending money via MCB Juice is very functional and unexciting, making it feel like a tedious task.

I analyzed December 2021 transaction list and extracted some purpose patterns on the description for the beneficiary.

Customers are already sending a transaction with the description below:

Caring (I love you, Thank you)

Festival (Christmas)

Gift (birthday, anniversary, wedding)

Donation

Payment (Refund, Netflix, doctor)

Other personal messages

I interviewed 8 participants using this feature and added the description to their transactions. 2 personas were uncovered from the interview, "The emojis addict" and "The gifter." 

The Pay emotions is being used MUR 30M monthly, by making the transaction feel less tedious by adding a touch of fun.

This project was more not only to make a payment but to change how people user transact.

Since 2021, we have worked closely with local artists to create stickers for the community.