Improving User Retention on banking app with UX Research

Emilie Roussety

0

UX Researcher

UX Designer

Product Designer

Jira

Sketch

Responsibilities

Research & User testing
Error & edge case mapping
UX/UI end-to-end reviews
Rapid prototyping

Project Summary

Redesign of MCB Juice banking application which was outdated and freezing.

Results

84.7% Overall Customer Satisfaction
70.8% Customer Experience Index
+500k
Customers downloaded the app

The research

Based on the interview and survey with 90+ existing customers, we focus on 3 personas involved in creating of the application and their usage.

The roadmap

Our initial roadmap was supposed to take approximately one year.
We encountered a lot of unexpected situations which forced us to adapt the roadmap as we went through:
Unrealistic about the end goal
The app is so big and complex that we had split the features more.
Upgrade
Existing features have been deprioritized

The outcome

The team and I create worked on the revamp of the application. We was tasked to recreate the app, going to parity phase before introducing new features. We improve the experience of:
the onboarding,
12 mode of payments, and
the homepage.
Like this project
0

Posted May 29, 2024

MCB Juice was created in 2013, the app is obsolete, lagging and has been developed by an external provided. To have more control of what they want to implement.

Likes

0

Views

13

Tags

UX Researcher

UX Designer

Product Designer

Jira

Sketch

Product strategy and user research on personalising transaction
Product strategy and user research on personalising transaction
Enhancing bill payment through intuitive Product design
Enhancing bill payment through intuitive Product design
Improve the way people travel around Mauritius
Improve the way people travel around Mauritius