Strategic Test Prep – Rebranding & Website

Project Overview

Strategic Test Prep approached me with the challenge of rebranding their business to create a visual identity and website that would not only engage students but also build trust with their parents. The goal was to strike a balance between youthful energy and professionalism, ensuring the brand would be relatable to students while reassuring parents of its credibility and effectiveness.

Challenge

The key challenge was to develop a brand that spoke to two distinct audiences:

Students: Needed a brand that felt fresh, relatable, and fun—something that would motivate them to engage with test prep materials.

Parents: Required a more professional and trustworthy look that assured them of the quality and reliability of the services.

Process

Research & Strategy: Conducted research to understand both students’ and parents’ needs, shaping the brand’s direction to appeal to both audiences.

Brand Identity Development: Retained the existing logo and incorporated illustrations from the OpenDoodles library to fit the budget while still giving the brand a playful and approachable feel. Designed a color palette and typography that balanced youthful energy for students with professionalism to build trust with parents.

Website Redesign:Created a user-friendly website with intuitive navigation, interactive elements, and student-friendly features. Development in Wix Studio

Added parent-focused sections to highlight testimonials, course information, and calls to action, ensuring they could easily find key information.

Impact

Increased engagement by 30%, with students spending more time exploring the website’s resources and materials.

Parents reported higher levels of trust in the company, evidenced by an increase in inquiries and bookings.

The playful, modern design helped Strategic Test Prep stand out from competitors, creating a unique identity in the crowded test prep market.

Before:

After :

"Working with Victoria was a seamless, enjoyable process. From our first meeting, Victoria understood what I desired for my website and she was able to articulate back to me exactly what I needed and wanted. This is how I knew she was the right fit for my project. Every step of the way, Victoria was communicative and met project deadlines in a timely fashion. Not only is she extremely gifted aesthetically, but she understands website functionality and rearranged my site to completely transform the user experience for the better. When the project was completed, I was so in love with the results that I would just admire my website throughout the day! Even after the project was completed, Victoria was helpful to me when I ran into any snags and always responded to me right away. I couldn't have asked for a better designer to take on my website redesign. She is well worth the money and you will get a return on your investment! I have already noticed an uptick in consultation requests, thanks to Victoria and her beautiful website redesign." Laura - Founder and CEO